The story behind the Rolex Datejust

The story behind the Rolex Datejust

Launched in 1945, the Rolex Datejust marked a milestone as the first automatic watch with a visible date on the dial. Its innovative mechanism transformed the world of watchmaking. The classic design, Oyster case and Twinlock crown have become iconic over time.

Rolex placed the date display in a window at 3 o'clock, which is now a standard in watchmaking. The Datejust also introduced the Cyclops lens over the date display, made of scratch-resistant sapphire crystal, it magnifies the date display by 2.5 times, enhancing the readability of the date.

The Datejust comes in various sizes, materials and dials that have evolved with style without losing its legacy. From steel to gold and diamonds, adapting to styles and preferences, maintaining its prominence in luxury watchmaking, without a doubt a symbol of timeless elegance.

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